cIntegration of Executives

To avoid friction losses, Meier ProTools want to make sure that the new General Director integrates well into the structure and the work style of the company, that the interfaces with headquarters are clearly defined and that he can be committed to his role and the organisation for a long time.

To reach this goal, the new executive receives repeated coachings from Sergey Frank International at the company’s headquarters. He lives and learns the work style of Meier ProTools, especially the more process-oriented approach at headquarters compared to the rather person-oriented approach in the Russian subsidiary.

In addition, the new executive is being supported by a mentor for the first six months who helps him integrate into the company and who acts as his permanent contact person at headquarters. Furthermore, the General Director’s involvement in different projects not only in Russia, but also in other country organisations fosters his integration into day-to-day business. A clear identification and definition of interfaces between headquarters and subsidiary creates a solid basis for a structured cooperation between both of them.

Once the new Sales Director has also been appointed, he selects some members of his sales team to run through the same coachings at headquarters as the General Director and himself.

Additional information on Meier ProTools GmbH

The medium-sized family company Meier ProTools GmbH with altogether 230 employees and a global turnover of 110 million Euro produce and sell professional power tools such as jack hammers and concrete grinders for the B2B sector as well as electric tools for end-consumers in the B2C sector. Meier ProTools are already manufacturing in Germany, Poland and Great Britain with products being sold through twelve sales and service offices in Western Europe and the USA. These are also the main export markets, with exports accounting for currently 40% of the overall turnover. In Russia business is running on a relatively low level via two distributors.

Meier ProTools are planning to increase their international activities and are considering a market expansion in Russia and entries into other growth markets at a later point. In order to evaluate the economic feasibility of such an expansion, Sergey Frank International carries out a comprehensive analysis of the target markets and accompanies Meier ProTools on their way into the new foreign markets.

Additional Info

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